A01=George Fields
A01=Hotaka Katahira
A01=Robert E. Gunther
A01=Yoram (Jerry) Wind
asian
Author_George Fields
Author_Hotaka Katahira
Author_Robert E. Gunther
Author_Yoram (Jerry) Wind
better time
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examine
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Product details
- ISBN 9780787946630
- Weight: 220g
- Dimensions: 124 x 200mm
- Publication Date: 27 Jan 2000
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.
To read the first chapter from this book, click here.
To read the first chapter from this book, click here.
GEORGE FIELDS is president of Fields Associates, a Tokyo-based firm consulting on Japanese markets. The author of three best-selling books on Japan, he has been named by Fortune magazine as one of the "25 People You Ought to Know in Asia." He lives in Tokyo, Japan. HOTAKA KATAHIRA was and remains the first marketing professor at the University of Tokyo and is a business consultant specializing in brand management. JERRY WIND, marketing professor at the Wharton School, is an authority on global marketing strategy and a frequent lecturer and consultant in Japan and other Asian countries. He lives in Philadelphia, Pennsylvania.
