Leveraging the New Infrastructure
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A01=Marianne Broadbent
A01=Peter Weill
Author_Marianne Broadbent
Author_Peter Weill
Category=KJM
Category=KJQ
Category=U
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780875848303
- Weight: 663g
- Dimensions: 165 x 243mm
- Publication Date: 19 May 1998
- Publisher: Harvard Business Review Press
- Publication City/Country: US
- Product Form: Hardback
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Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that--when managed right--will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)--one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
Peter Weill is Foundation Chair of Management (information systems) and director of the Centre for Management of Information Technology at Melbourne Business School.
