19th century American entrepreneurs
A01=Lynn Downey
American success stories
Author_Lynn Downey
blue jeans 19th century origins
blue jeans American invention
business innovation 19th century
Category=AGA
Category=AKT
Category=DNBB
Category=JBCC
Category=KJH
denim fashion history
early American fashion industry
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fashion history Levi
German immigrants in America
global popularity of jeans
history of blue jeans
history of Levi denim
history of Levi jeans
immigrant success stories
invention of blue jeans
jeans as American symbols
jeans in popular culture
Levi jeans
Levi Strauss & Co. history
Levi Strauss American icon
Levi Strauss and American fashion
Levi Strauss and business ethics
Levi Strauss biography
Levi Strauss historical impact
Levi Strauss Jewish heritage
Levi Strauss leadership style
Levi Strauss marketing history
Levi Strauss philanthropy
Levi Strauss political influence
Levi Strauss real story
Levi Strauss's legacy
Levi Strauss's personal life
myths about Levi Strauss
Old West fashion history
origin of blue jeans
rise of Levi Strauss & Co.
San Francisco business history
Product details
- ISBN 9781625342997
- Weight: 460g
- Dimensions: 144 x 220mm
- Publication Date: 29 Sep 2017
- Publisher: University of Massachusetts Press
- Publication City/Country: US
- Product Form: Paperback
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Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment.
As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.
But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated ""facts"" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion.
But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated ""facts"" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
Lynn Downey is an independent scholar and writer. She was the first in - house historian for Levi Strauss & Co., where for twenty-five years she built the company's archive, traveled as its global ambassador, and thoroughly researched the life of its founder.
