A01=Robert Naud
Age Group_Uncategorized
Age Group_Uncategorized
Author_Robert Naud
automatic-update
Category1=Non-Fiction
Category=APT
Category=ATJ
Category=JBCT3
Category=JFDV
Category=KNT
Category=KNTY
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781476662336
- Weight: 290g
- Dimensions: 152 x 229mm
- Publication Date: 12 Jan 2016
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Robert Naud is a native New Yorker with live television experience at ABC, NBC and CBS and an extensive background in commercial production at McCann-Erickson and Young & Rubicam. He is the founder/director of a commercial production company in New York City and a professor of commercial production at the School of Visual Arts in New York City.
