Little Book of Second Mentions

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A01=Juliet & Matthew Maguire
Author_Juliet & Matthew Maguire
Category=DNP
Category=WH
eq_bestseller
eq_biography-true-stories
eq_humour
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
humour book
journalism
journalists

Product details

  • ISBN 9781785909955
  • Publication Date: 19 Aug 2025
  • Publisher: Biteback Publishing
  • Publication City/Country: GB
  • Product Form: Hardback
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What do Boris Johnson, Marmite and snakes have in common? They are all first mentions that have wacky and wonderful second mentions. See if you can match them up!

'The beloved yeasty spread'

'The hissing reptiles'

'The clown prince of politics'

From @SecondMentions, christened 'the best thing on social media' by The Times, comes a colourful collection of creative linguistic curiosities.

To avoid repetition, journalists often try to be inventive when referencing something for the second time in an article - for example, Santa Claus might appear as 'the bearded present-bearer', while Jack Grealish might be dubbed 'the fop-haired footie pin-up'. Once you see one, you start seeing them everywhere - and it becomes addictive.

For more than ten years, Juliet and Matthew Maguire have been collecting their favourites on social media. @SecondMentions has become a hub for journalists, linguaphiles and anyone looking for some light-hearted relief while wading through the news.

Bringing together the best and brightest second mentions for animals, actors, food, sports and more, The Little Book of Second Mentions is the perfect read for anyone with a passion for the power of the English language.


Juliet and Matthew Maguire are the husband-and-wife team behind @SecondMentions, the affectionately mocking X account that has been celebrating the wonderful descriptive ability of the world's journalists since 2013. Juliet began working as a reporter and editor at local and national newspapers and is now a product manager at the BBC, while Matthew has worked in sport for over fifteen years. Their favourite second mentions are 'cod digits' (fish fingers) and 'porkers' (pigs) respectively.


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