Lively Audience

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A01=Patricia Palmer
audience reception studies
Author_Patricia Palmer
Broadcasting ethics
Broadcasting history
Broadcasting technology
Category=ATJ
Category=JBCT2
Category=JBSP1
child media consumption
child television viewing behaviour
Children and TV
Children's TV
developmental psychology media
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
History of broadcasting
History of broadcasting technology
media literacy
Politics of broadcasting
qualitative audience research
socialisation and television

Product details

  • ISBN 9781032641256
  • Weight: 490g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Dec 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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The Lively Audience (1986) studies television from the children’s own point of view. Contrary to most prevailing opinion, it contends that television has much to teach children, and that their relationship with the medium is not one of passive dependency after all. Research shows that what children gain from television depends very much on the child’s age and social experience, and that children ‘see’ television differently from adults. This book examines this issue, and gives us a different understanding of the child audience and the impact of their television viewing.

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