A01=Constantinos Pantidos
advertising
advertising book
affective neuroscience
Age Group_Uncategorized
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Author_Constantinos Pantidos
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biology
book
brand
brand communication decoding
branding
branding book
business
business book
Category1=Non-Fiction
Category=KJS
cognitive science
consumer
consumer marketing
COP=United Kingdom
cultural anthropology
Delivery_Delivery within 10-20 working days
design
eq_bestseller
eq_business-finance-law
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eq_nobargain
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Language_English
management
marketing
marketing and sales
marketing book
motivational research
neuroscience
PA=Available
philosophy
PR
Price_€20 to €50
PS=Active
psychology
public relations
sales
sociology
softlaunch
Product details
- ISBN 9781911498797
- Dimensions: 156 x 234mm
- Publication Date: 20 Sep 2018
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.
Constantinos is the Founder of Brand Aviators, a brand strategy agency which helps clients around the world build brands that liberate the very focus of life. Also, a post-graduate University lecturer, Constantinos teaches subjects on strategic marketing, consumer behaviour, and consumer research.
