A01=Ira D. Glick
A01=Kurt Lang
A01=Sidney J. Levy
A01=W. Lloyd Warner
Announcer Commercials
Audience Groups
Author_Ira D. Glick
Author_Kurt Lang
Author_Sidney J. Levy
Author_W. Lloyd Warner
Captain Kangaroo
Category=ATJ
Category=JBCT
Comprehensible Level
Dinah Shore
Embracing Attitude
empirical study of television viewers
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Huckleberry Hound
Ira Glick
Life Style
Loretta Young
Lower Class Viewers
mass communication research
media audience segmentation
Milton Berle
qualitative audience analysis
Romper Room
Sidney J. Levy
social class media studies
symbolic interactionism media
Teen Agers
television consumption patterns
Television Embraced
Television Performers
Tv Advertising
Tv Critic
Tv Entertainment
Tv Home
Tv Personality
Tv Set
Tv Writer
Tv's Content
Tv’s Content
Wagon Train
Younger Men
Product details
- ISBN 9780202307961
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 31 Aug 2005
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched. This book on first publication in 1962 provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the "mass audience" and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres, like westerns, that have all but disappeared, and those that still prosper, like soap operas--in this case, 77 Sunset Strip. A section on performer images and their symbolic meanings considers television personas from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone. The final section analyzes commercials both by type and by placement and what audiences feel about them.
Glick, Ira D.; Levy, Sidney J.; Warner, W. Lloyd; Lang, Kurt
