A01=Tim Harford
Author_Tim Harford
Category=KCA
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780349120416
- Weight: 200g
- Dimensions: 126 x 196mm
- Publication Date: 05 Mar 2009
- Publisher: Little, Brown Book Group
- Publication City/Country: GB
- Product Form: Paperback
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Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist's tools . . . economics has never been this cool' NEW STATESMAN
If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals - prostitutes, drug addicts, racists and revolutionaries - complies with economic logic, taking into account future costs and benefits, even if we don't quite realise it. We are rational beings after all.
Tim Harford writes the 'Dear Economist' column for the FT Saturday magazine. An award winning public speaker, Tim has been an economist for a major oil company and an economics tutor at Oxford University.
