A01=Allan Peters
adobe illustrator
Age Group_Uncategorized
Age Group_Uncategorized
artist
Author_Allan Peters
automatic-update
balancing act
basics
beginner
bone effect
bozoma saint john
brand identity
business
capturing form
case study
Category1=Non-Fiction
Category=AKC
Category=AKD
Category=AKL
Category=GTH
Category=GTT
Category=KJS
Category=KJSC
christmas
class
classic
client relationship
commercial art
communication
company
composition
conceive
COP=United States
corporate
creative
creativity
dark background vs bright
Delivery_Pre-order
designing
develop
diagonal
dialectical solutions
digital
elegant
emblem
enduring
entrepreneur
episode
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fibonacci
flow refinement
global
golden ratio
graphic designer
gridding
guide
holiday
horizontal
how to create
iconic
idea
illustration
inspiration
Language_English
layout
logo design book
logotype
love
make
mark
marketing
mastering
mean
minimal
modern
modernism
modernist
monochromatic
negative
on brand with jimmy fallon
PA=Reprinting
positive
Price_€20 to €50
process
productivity
professional
PS=Active
rebranding
reference
repetition
sacred geometry
scale
season
secret santa
shadow
silhouette
simple
simple shapes
sketchbook
sketching
skillshare
softlaunch
space
startup
step by
storytelling
student
style
symbol
system
techniques
textbook
the importance of angles
theory
timeless
tv show
type
typography
using grids
vertical
visual branding
workflow
Product details
- ISBN 9780760383179
- Weight: 1021g
- Dimensions: 216 x 254mm
- Publication Date: 09 Nov 2023
- Publisher: Quarto Publishing Group USA Inc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*
Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.
Logos that Last also includes:
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*
Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
