Look Again
'Such a vivid, human and original book,' Tim Harford
What if we could find a way to see everything anew?
For fans of Thinking, Fast and Slow and The Power of Habit, a groundbreaking new study of how disrupting our well-worn routines, both good and bad, can rejuvenate our days and reset our brains to allow us to live happier and more fulfilling lives.
Have you ever noticed that what is thrilling on Monday tends to become boring on Friday? Even exciting relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. People stop noticing what is most wonderful in their own lives. They also stop noticing what is terrible. They get used to dirty air. They stay in abusive relationships. People grow to accept authoritarianism and take foolish risks. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.
But what if you could regain sensitivity, not only to the great things in your life, but also to the terrible things you stopped noticing and so don't try to change?
Tali Sharot's groundbreaking work at the intersection of behavioural economics, psychology and neuroscience has been used by businesses to improve leadership skills, rethink messaging and refine strategy. Sharot is known for explaining deep ideas about human behaviour in an accessible way and highlighting how those insights can be implemented in a range of fields including finance, marketing, health and public policy. Her books, The Influential Mind: What the Brain Reveals About Our Power to Change Others and The Optimism Bias: A Tour of the Irrationally Positive Brain, have been widely praised.
New York Times bestselling author Cass R. Sunstein is Robert Walmsley University Professor at Harvard, as well as founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the co-author of Nudge and Noise.