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Love Your Imposter

Rita Clifton
€69.99
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Author_Rita Clifton
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brand building
branding
Category1=Non-Fiction
Category=KJMB
Category=VSPM
confidence
COP=United Kingdom
Delivery_Delivery within 10-20 working days
entrepreneur
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_self-help
Language_English
Leadership
management
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persistence
persuasion
Price_€20 to €50
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softlaunch
women leadership

Product details

  • ISBN 9781789667035
  • Weight: 440g
  • Dimensions: 134 x 210mm
  • Publication Date: 10 Sep 2020
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career
SHORTLISTED: Business Book Awards 2021 - Business Self-Development

Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career.

Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it?

Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
About Rita Clifton
Rita Clifton CBE is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013 she co-founded the business and brand consultancy, BrandCap, with offices in New York, Hong Kong and London, and now has a portfolio of board roles. She is a regular commentator across all media, including CNN and BBC. She is a Fellow and former Board Trustee of the Worldwide Fund for Nature (WWF) and a member of the UK Government's Sustainable Development Commission, as well being a Visiting Fellow at Saïd Business School, University of Oxford.

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