A01=James L. Kastely
affect
argument
aristotle
audience
Author_James L. Kastely
Category=CFG
Category=QDTS
communication
connection
debate
democracy
emotions
empathy
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euripides
force
history
knowledge
linguistics
networks
nonfiction
persuasion
philosophy
plato
politics
positionality
postmodernism
power
rhetoric
society
speaker
subjectivity
sympathy
understanding
violence
Product details
- ISBN 9780226822105
- Weight: 481g
- Dimensions: 152 x 229mm
- Publication Date: 08 Dec 2022
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
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A revolutionary approach to rhetoric that asks why audiences need persuading.
What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
James L. Kastely is professor of English at the University of Houston. He is the author of Rethinking the Rhetorical Tradition: From Plato to Postmodernism and The Rhetoric of Plato’s Republic: Democracy and the Philosophical Problem of Persuasion.
