A01=Elizabet Deran
Advertising and Sales
Author_Elizabet Deran
Business: Marketing
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780275923419
- Publication Date: 15 Apr 1987
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.
ran /f Elisabeth
