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Luxury Fashion and Media Communication

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B01=Magdalena Petersson McIntyre
B01=Paula von Wachenfeldt
brands
Category1=Non-Fiction
Category=KJE
Category=KJS
Category=KJSC
Category=KJSG
Category=KNSX
communication
consumption
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
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French
global market
Italian
Language_English
luxury industry
luxury object
material
PA=Available
practice
Price_€50 to €100
PS=Active
social media
softlaunch
Spanish
theory
value

Product details

  • ISBN 9781350291065
  • Weight: 580g
  • Dimensions: 154 x 236mm
  • Publication Date: 28 Dec 2023
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?

An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing.

In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer’s behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
About

Paula von Wachenfeldt is Associate Professor and Director of Studies for Fashion Studies at Stockholm University, Sweden.

Magdalena Petersson McIntyre is Associate Professor and Senior Lecturer in Fashion Studies at Lund University, Sweden.