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Luxury Marketing, Sustainability and Technology

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B01=Park Thaichon
B01=Sara Quach
Category1=Non-Fiction
Category=KJMV7
Category=KJS
Category=KNS
Category=KNSX
Chinese Consumers
consumer behaviour
Consumer Brand Identification
COP=United Kingdom
CSR Activity
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digital transformation brands
eq_bestseller
eq_business-finance-law
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Fast Fashion Brands
Global Luxury Brands
Global Luxury Market
Language_English
Luxury Brand Consumers
Luxury Brand Managers
Luxury Brand Purchases
Luxury Brands
luxury industry
luxury management
luxury marketing
marketing management
neuromarketing studies
Organic Food
Organic Food Consumption
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Premium Brands
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premium food packaging research
Price_€20 to €50
pro-environmental behaviour
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Purchase Intention
relationship marketing
Shanghai Tang
softlaunch
South Asian Context
SPSS Text Analytic
Stitch Fix
Sustainable Luxury
sustainable luxury brand management
Sustainable Supply Chain Practices
Upmarket Brands

Product details

  • ISBN 9781032342924
  • Weight: 260g
  • Dimensions: 156 x 234mm
  • Publication Date: 28 Nov 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
About

Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park’s research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.