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M-Commerce

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Cognitive Instrumental Processes
customer experience analytics
digital retail
digital retail integration
Electronic Commerce Adoption
empirical studies in phygital retail
Entrepreneurial Alertness
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Gdp Growth Rate
m-tourism
Mobile Banking Services
Mobile Commerce
mobile commerce research
Mobile Learning
Mobile Money Transfer
Mobile Payment
mobile payment adoption
Mobile Payment Systems
Mobile Service Quality
Mobile Wallet
NTT DoCoMo
NTT.
omnichannel consumer behavior
Omnichannel Retailing
Original Tam Model
physical retail
PLS Algorithm
PLS.
QR Code
retail technology trends
Service Quality Measurement Scale
Smart Phones
Smartphones
WAP

Product details

  • ISBN 9781774634165
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 31 Mar 2021
  • Publisher: Apple Academic Press Inc.
  • Publication City/Country: CA
  • Product Form: Paperback
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Description

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

About

Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi for the last 18 years. nurag Singh, PhD, is an Associate Professor at the Institute of Management Studies, Banaras Hindu University, India.