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Machiavelli, Marketing and Management

Phil Harris | Andrew Lock | Patricia Rees
€72.99
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A01=Andrew Lock
A01=Patricia Rees
A01=Phil Harris
advice
Author_Andrew Lock
Author_Patricia Rees
Author_Phil Harris
borgia
Brian Stone
business ethics
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Category=KC
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Cecil King
cesare
Chetham's School
Chetham’s School
Civil Society
Conferred
doctor
EMAP
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Francesco Vettori
Giovanni Delle Bande Nere
leadership theory
Machiavelli's Advice
Machiavelli's Concept
Machiavelli's Contemporaries
Machiavelli's Death
Machiavelli's View
Machiavelli's Work
Machiavellian Tactics
machiavellis
Machiavelli’s Advice
Machiavelli’s Concept
Machiavelli’s Contemporaries
Machiavelli’s Death
Machiavelli’s View
Machiavelli’s Work
mandelson
MMU
Modern Language
Notoriety
organisational governance
Orti Oricellari
peter
political communication in organisations
political strategy
postmodern management
rhetorical analysis
Secretary Of State
spin
Spin Doctors
Superb
Unlimited
works
writings
Young Men

Product details

  • ISBN 9780415216708
  • Weight: 385g
  • Dimensions: 156 x 234mm
  • Publication Date: 20 Apr 2000
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.

It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
About Andrew Lock | Patricia Rees | Phil Harris
Patricia Rees Andrew Lock Phil Harris

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