A01=Patricia Martin
Author_Patricia Martin
beneficial
Category=KJSP
Category=KJVX
corporations
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
financial
guide
information
millions
mutually
nonprofits
often
possible
potential
relationship
spend
sponsor
sponsorship alliance
sponsorships
stepbystep
stepbystep guide
sustainable
winning
year
Product details
- ISBN 9780787965020
- Weight: 515g
- Dimensions: 216 x 280mm
- Publication Date: 25 Nov 2003
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to
- Get organizational buy-in
- Approach potential partners
- Prepare a winning proposal
- Negotiate contracts
- Report results
- Build long-term equity
- Evaluate the success of the relationship
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.
