A01=John Grant
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Author_John Grant
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Category1=Non-Fiction
Category=KJS
COP=United Kingdom
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eq_nobargain
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Language_English
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Price_€20 to €50
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softlaunch
Product details
- ISBN 9781907794438
- Dimensions: 156 x 234mm
- Publication Date: 28 Aug 2013
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.
