Magazine Advertising in Life during World War II
Regular price
€107.99
14 days return policy
Shipping & Delivery
A01=Monica Brasted
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
American Culture
Author_Monica Brasted
automatic-update
Category1=Non-Fiction
Category=GTC
Category=HBJK
Category=HBLW
Category=JBCT
Category=JFD
Category=NHK
Consumer Culture
Consumption
COP=United States
Cultural Values
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
History
Language_English
Magazine Advertisements
Media Framing
PA=Available
Patriotism
Price_€50 to €100
PS=Active
softlaunch
World War II
Product details
- ISBN 9781498552479
- Weight: 581g
- Dimensions: 157 x 238mm
- Publication Date: 01 Mar 2018
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.
Monica Brasted is professor of media studies at the College at Brockport, SUNY.
