A01=Brian Moeran
anthropology of media
Author_Brian Moeran
Bazaar
Brian Moeran
Category=JBCC3
Category=JBCT
Christian Dior
Contagious Magic
Contemporary Societies
cultural enchantment
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic analysis
Fashion Designers
Fashion House
Fashion Industry
Fashion Magazines
Fashion Press
Fashion World
gender studies
International Fashion Magazines
Ivanka Trump
Jerseys
Karl Lagerfeld
magical practices in fashion publishing
Makeup
Makeup Artists
Persona
Pop Stars
ritual symbolism
Thierry Mugler
UK Edition
Vice Versa
visual culture research
Women's Fashion Magazines
Women’s Fashion Magazines
Ylang Ylang
YSL
Product details
- ISBN 9781629583723
- Weight: 380g
- Dimensions: 152 x 229mm
- Publication Date: 15 Oct 2015
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Hardback
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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School, Denmark. He has conducted decades of research on creative industries-including advertising, art marketing, ceramics, fashion, incense, and publishing-mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press, 1996), The Business of Ethnography (Berg, 2005); Negotiating Values in the Creative Industries (Cambridge University Press, 2011), and The Business of Creativity: Toward an Anthropology of Worth (Left Coast Press, 2013).
