A01=Anne Bergeron
A01=Beth Tuttle
Author_Anne Bergeron
Author_Beth Tuttle
Category=GLZ
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Product details
- ISBN 9781933253831
- Weight: 463g
- Dimensions: 165 x 229mm
- Publication Date: 30 Apr 2013
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S,museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their “magnetic” quality provides a model for all types of organizations—from corporations to nonprofits—that want to maximize engagement with their customers and develop their true public service potential.
Anne Bergeron is associate director of external affairs at the Dallas Museum of Art. Beth Tuttle is president and chief executive officer of the Cultural Data Project.
