Mainstream(s) and Margins

This book draws together 13 distinctive and original explorations of how dominant cultural mainstreams and margins are formed and resisted, how they stabilize and shift, and how they permeate and define each other. The chapters speak to central problems of cultural politics that represent critical challenges for theory, research, and action in the social world. The authors develop and advance new approaches for interdisciplinary inquiry into contemporary cultural issues. Drawing on and extending scholarship in communication, political science, sociology, women's studies, critical cultural studies, anthropology, and American studies, they analyze what happens when marginal groups meet mainstream forces. The chapters will enliven academic debates over what constitutes a cultural mainstream or margin.

This volume explores theories, problems, and contemporary struggles over identity and representation, ideology and hegemony, and discourse and action. The essays focus on critical questions covering postcolonial theory, primitivism, feminism, sexuality, the body, art, multiculturalism, the environmental crisis, the mass media, and social movements. The authors examine diverse issues, ranging from the writing of women prisoners to how media policy is embedded in cultural history, to the political implications of cultural representations in cross-cultural contexts. Altogether, the diversity and depth of the text will help us develop new and complementary ways of thinking about critical questions in the politics of culture.

MICHAEL MORGAN is Professor in the Department of Communication at the University of Massachusetts-Amherst. He is coeditor of Cultivation Analysis: New Directions in Media Effects Research (1990) and coauthor of Democracy Tango: Television, Adolescents, and Authoritarian Tensions in Argentina (1995).

SUSAN LEGGETT is a doctoral candidate in the Department of Communication at the University of Massachusetts-Amherst.