A01=Colin Shearer
A01=Rasmus Houlind
Age Group_Uncategorized
Age Group_Uncategorized
Author_Colin Shearer
Author_Rasmus Houlind
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Category1=Non-Fiction
Category=KJS
Category=UYQ
COP=United Kingdom
customer relations
Delivery_Pre-order
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
marketing
multilevel marketing
omnichannel
PA=Temporarily unavailable
Price_€20 to €50
PS=Active
softlaunch
targeted marketing
Product details
- ISBN 9781912555147
- Dimensions: 156 x 234mm
- Publication Date: 20 Jun 2019
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Rasmus Houlind is the Chief Strategy Officer at marketing automation company Agillic. He frequently talks on the topic of marketing automation and lives in Denmark.
