Home » Make Products That Matter
Product Image

Make Products That Matter

Chloe Sharp
€34.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Chloe Sharp
Age Group_Uncategorized
Age Group_Uncategorized
Author_Chloe Sharp
automatic-update
Category1=Non-Fiction
Category=KJC
Category=KJD
COP=Netherlands
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
product design
PS=Active
research
service design
softlaunch

Product details

  • ISBN 9789063696849
  • Weight: 720g
  • Dimensions: 170 x 240mm
  • Publication Date: 09 Nov 2023
  • Publisher: BIS Publishers B.V.
  • Publication City/Country: NL
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch.


You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.

"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation.

It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.
About Chloe Sharp
Dr. Chloe Sharp is a seasoned expert in product, user and market research. Through her innovation consultancy, she has helped charities, start-ups, and small businesses bring their ideas to life. Her diverse career and academic qualifications, including a PhD specializing in grounded theory, have informed the creation of "Make Products That Matter," which is centred around the INSIGHT framework she developed.

More from this author