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Business leadership

A01=Dr. Reshan Richards
A01=Stephen J. Valentine
Author_Dr. Reshan Richards
Author_Stephen J. Valentine
blended learning
Category=KJP
communication theory
consultative selling
digital communications
education in business
education theory
effective marketing techniques
effective sales techniques
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
explain everything

interpersonal relations
leadership in education
online communication
online sales
persuasive speaking
psychology in business
psychology of communications
psychology of leadership
psychology of marketing
psychology of sales
public speaking
sales theory
thought leadership
visual communication
whiteboard

Product details

  • ISBN 9781119558590
  • Weight: 431g
  • Dimensions: 158 x 226mm
  • Publication Date: 07 Jun 2019
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
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How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching.

In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers.

The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. 

Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood.

Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas.

  • Ground your business communications in proven techniques
  • Profit from expert instruction given by those who have helped thousands of readers and workshop students
  • Develop your sales career by applying effective teaching practices to customer and colleague interactions
  • For educators, adopt the latest best practices into your teaching style

Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.

Dr. Reshan Richards is Chief Learning Officer and Co-Founder of Explain Everything Inc. and teaches at Teachers College, Columbia University and the Columbia University School of Professional Studies. He is co-author of Blending Leadership.

Stephen J. Valentine is an educator, school leader, writer, and serial collaborator. He serves as the Assistant Head, Upper School, and Director of Academic Leadership at Montclair Kimberley Academy. He is Coordinating Editor of Klingbrief, author of Everything but Teaching, and co-author of Blending Leadership.

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