Makeup in the World of Beauty Vlogging
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beauty guru
beauty industry
beauty influencer
beauty vlog
Category=JBCC1
Category=JBCT
Category=JBSF
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eq_non-fiction
eq_society-politics
gender studies
makeup
makeup for men
makeup industry
makeup review
makeup tutorial
men's makeup
vlogging
youtube
Product details
- ISBN 9781498592451
- Weight: 526g
- Dimensions: 161 x 229mm
- Publication Date: 14 Oct 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
Clare Douglass Little is associate professor of humanities and communication at Embry-Riddle Aeronautical University.
