Making Hispanics
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€92.99
A01=G Cristina Mora
Author_G Cristina Mora
Category1=Non-Fiction
Category=JBSL
Category=JHB
Category=NHK
Category=NL-HB
Category=NL-JF
Category=NL-JH
COP=United States
eq_bestseller
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Format=BB
HMM=60
IMPN=University of Chicago Press
ISBN13=9780226033662
Language_English
PA=To order
PD=20140423
Price=€50 to €100
PS=Active
PUB=The University of Chicago Press
Subject=History
Subject=Society & Culture : General
Subject=Sociology & Anthropology
WMM=90
Product details
- ISBN 9780226033662
- Weight: 482g
- Dimensions: 16 x 24mm
- Publication Date: 07 Mar 2014
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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How did Puerto Ricans, Mexicans, and Cubans become known as "Hispanics" and "Latinos" in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category - and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as "white," grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as under-represented minorities. Therefore, they called for a separate classification: Hispanic.
Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.
G. Cristina Mora is assistant professor of sociology at the University of California, Berkeley.
