20-50
A01=Allyn I. Freeman
A01=Arthur P. Solomon
Age Group_Uncategorized
Age Group_Uncategorized
Author_Allyn I. Freeman
Author_Arthur P. Solomon
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Category1=Non-Fiction
Category=SFC
Category=WSJT
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
Language_English
NC
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780786468676
- Weight: 290g
- Dimensions: 152 x 229mm
- Publication Date: 30 Oct 2012
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.
