A01=Arnold S. Judson
advantage
Author_Arnold S. Judson
bestselling
book
business
Category=KJC
Category=KJM
common
competitive
downtoearth
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
execution
failures
implementation
implemented
increasingly
key
managements
marketplace
outcomes
practical
successes
successful
turbulent
useless
way
world
Product details
- ISBN 9781557867216
- Weight: 454g
- Dimensions: 153 x 229mm
- Publication Date: 29 Sep 1996
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.
The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.
Arnold S. Judson is President of the Judson Company Inc, a strategic management consultancy based in Boston MA, and the author of the bestselling Changing Behavior in Organizations (Blackwell, 1991).
