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A01=Bob Doherty
A01=Chris Mason
A01=George Foster
A01=John Meehan
A01=Karon Meehan
A01=Maureen Royce
A01=Neil Rotheroe
Author_Bob Doherty
Author_Chris Mason
Author_George Foster
Author_John Meehan
Author_Karon Meehan
Author_Maureen Royce
Author_Neil Rotheroe
branding
Category=KJG
Category=KJR
Category=KJVX
critical marketing
entrepreneur
entrepreneurial
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing graffiti
marketing mix
not for profit
postmodern marketing
social enterprises
social entrepreneurship

Product details

  • ISBN 9781412947480
  • Weight: 600g
  • Dimensions: 170 x 242mm
  • Publication Date: 19 Mar 2009
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Hardback
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`Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador

 

`The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society

 

`Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University

 

Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management.

 

Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples.

 

This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies.

 

Professor Bob Doherty is Dean of the School for Business and Society at the University of York (UoY). In addition, Bob is also Principal Investigator of the £6.2m five-year research programme (2021-2026) called ‘FixOurFood’, one of only four consortia UK funded awards from the UKRI (UK Research and Innovation) Transforming the UK Food Systems Strategic Priorities Fund.  Professor Doherty’s research specialises on sustainable business in the food sector. Bob was also seconded from April 2019- March 2022 into the UK Government Department, DEFRA (Department for Environment, Food and Rural Affairs) as a policy fellow to work on Food Systems policy development.  Bob worked in the agrifood sector for 13 years before coming into academia including being the first Head of Sales and Marketing at Divine Chocolate Ltd, leading UK social business. Bob was also a trustee for 6-years at the Fairtrade Foundation, London from 2017-2023.

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