A01=Ahmed Bounfour
activities
Ag Ree
assets
Author_Ahmed Bounfour
Business Intelligence
Business Intelligence Practices
capital
Category=KJF
Category=KJMV
corporate branding
Corporate Competitiveness
Da Ta
Data
Domini Social Index
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FC Method
IC
Intangible Activities
intangible asset measurement frameworks
Intangible Investments
intangible valuation
intellectual
intellectual capital
Intellectual Capital Management
Inter-organisational Information System
investments
items
Km Project
knowledge
knowledge assets
Le Ve
Lo Ca
organisational learning
Pe Rc
Pr Ic
Pr Om
resources
Ris La
RTD Programme
SME Policy
Strategic Information Systems
strategic resource management
structural
Ta Te
tacit
Total Supply Capacities
Product details
- ISBN 9780415224932
- Weight: 780g
- Dimensions: 156 x 234mm
- Publication Date: 07 Nov 2002
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
