Manager's Guide to Competitive Marketing Strategies, Second Edition
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Author_Norton Paley
BCG Growth Share Matrix
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Company's Strategic Direction
Company’s Strategic Direction
competitive intelligence
Competitive intelligence system
Competitive Marketing Strategies
Competitor Intelligence System
Cultural anthropology techniques
Direct Response Marketing
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Gateway
GE Business Screen
General Electric Business Screen
Indirect Distribution
international business environment
Loss Leader Pricing
managerial decision processes
Market Intelligence System
market segmentation analysis
Marketing Intelligence System
Marketing Mix
Marketing Plan
marketing research methods
Play Back
Sales Promotion
Sales Promotion Campaign
Sales Promotion Objectives
Sales Promotion Program
Segment Marketing
strategic management case studies
Strategic Marketing Plan
Strategic Marketing Planning Process
SWOT framework
Team Approach
Violate
Product details
- ISBN 9781574442342
- Weight: 925g
- Dimensions: 178 x 254mm
- Publication Date: 30 Apr 1999
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
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