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Manager's Guide to PR Projects

Patricia Parsons
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advanced public relations planning process
Author_Patricia Parsons
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communications project management
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ethical decision making in PR
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pr management
pr manager
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Product details

  • ISBN 9781138099937
  • Weight: 294g
  • Dimensions: 210 x 280mm
  • Publication Date: 01 Nov 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.

  • Digital approaches to strategic and summative research, message dissemination and public engagement.

  • Strategies to enhance accountability.

  • Ethics considerations in the planning process.

  • Updated print and web-based resources for PR managers.
About Patricia Parsons

Patricia J. Parsons spent 26 years as a Professor of Public Relations in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada after a career in health communication and writing. She is the author of a dozen books including Ethics in Public Relations: A Guide to Best Practice and Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age.

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