Managing and Marketing Radical Innovations
Regular price
€61.50
14 days return policy
Shipping & Delivery
A01=Birgitta Sandberg
Author_Birgitta Sandberg
behavior
Category=KJM
customer proactivity
development
Development Stage
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
External Knowledge Exchange
Face To Face
Flash Smelting
Forest Resource Information
generation
idea
Idea Generation Stage
Innovation Development
Innovation Development Process
innovation management
international
international business case studies
International Scope
launch
Launch Stage
market orientation theory
Market Proactiveness
Moore 1999a
Moore 1999b
NMT
Nordic Walkers
organisational behaviour research
Polycentric Orientation
proactive
Proactive Behavior
proactive customer engagement in innovation
Proactive Market Orientation
process
Quantitative Research
Radical Innovation
Radical Innovation Development
Reactiveness Proactiveness Continuums
scope
stage
Te Ch
technology adoption strategies
Va Ti
Vesalainen
Product details
- ISBN 9780415619479
- Weight: 500g
- Dimensions: 156 x 234mm
- Publication Date: 27 Jan 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.
Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm’s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.
Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.
