Home » Managing and Marketing Tourist Destinations
Product Image

Managing and Marketing Tourist Destinations

Metin Kozak | Seyhmus Baloglu
€198.40
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Metin Kozak
A01=Seyhmus Baloglu
Aaker 1996a
Author_Metin Kozak
Author_Seyhmus Baloglu
benchmarking
benchmarking destinations
brand
Brand Personality
Category=KJMV8
Category=KJS
Category=KNSG
competitiveness
Convention And Visitor Bureaus
Core Identity
Customer Based Brand Equity
CVBs
Destination Benchmarking
Destination Brand
Destination Brand Personality
Destination Competitiveness
DMOs
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
equity
hospitality industry research
industry
Lao PDR
Lao People's Democratic Republic
Lao People’s Democratic Republic
Las Vegas
Medical Tourism
Medical Traveller
Mouse Tourism
Ne Ss
operator
organization
Pe Rc
place branding
products
service quality in tourism
stakeholder engagement
strategic planning for tourism competitiveness
Ti Ti
Tour Operators
tourism
tourism management
Travel Blogs
Travel Marketing
Va Ri
vega
Vice Versa

Product details

  • ISBN 9780415991711
  • Weight: 640g
  • Dimensions: 152 x 229mm
  • Publication Date: 21 Oct 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
About Metin Kozak | Seyhmus Baloglu
Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.

More from this author