A01=Bill Dodds
Author_Bill Dodds
Category=G
Category=KJS
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780761826316
- Weight: 522g
- Dimensions: 157 x 224mm
- Publication Date: 25 Aug 2003
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.
