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Managing Digital Transformation

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Adobe
artificial intelligence adoption
Brand Building
Business models
business process optimisation
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Chief Digital Officers
consumer behaviour analytics
data-driven decision making
Digital strategies
digital strategy implementation roadmap
Digital Technologies
Digital Transformation
digitalisation case studies
Ecosystem
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Evonik
General Electric
Global best practice
Henkel
Internal resistance
Louis Vuitton
Marketing strategy
Medium-sized companies
Mercedes Benz
Netflix
organisational change management
Siemens
Thales
Volvo

Product details

  • ISBN 9781032851624
  • Weight: 600g
  • Dimensions: 174 x 246mm
  • Publication Date: 11 Dec 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.
Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies
such as AI.
An expert‑led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.
About

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.