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Managing Emotion in Design Innovation

Amitoj Singh
€173.60
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A01=Amitoj Singh
ANOVA Method
Author_Amitoj Singh
Bajaj Auto
Bike Personality
Biking Segments
Category=AKP
Category=KJD
Clear Congruence
Comfort Biking
Congruent Ratings
consumer behavior analysis
cultural technology adaptation
Dealer Staff
DVD Resource
emotional response measurement framework
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Exploratory Biking
Motorbike Industry
Motorbike Manufacturers
Opposite Adjectives
Optional Open Ended Question
Ownership Experience
Pearson's Chi Square Test
Percentage Analysis
Person Product Relationship
Personality Variable
product aesthetics research
Product Emotions
Product Styling
psychological factors in product design
qualitative design methods
Self-reporting Measurement Instrument
Sociocultural Segmentation
Tamil Nadu
user experience design
Yamaha R6

Product details

  • ISBN 9781466567504
  • Weight: 630g
  • Dimensions: 156 x 234mm
  • Publication Date: 28 Aug 2013
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description
This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.
About Amitoj Singh

Amitoj Singh is a pioneering PhD holder in the discipline of industrial design from India. His groundbreaking research has led to the development of the emotion-centered framework for product design. He is deeply interested in blending his rich industry experience and academic rigor to develop breakthrough and innovative products, services, and systems. Currently, he is leading product innovation projects at Samsung India Electronics Pvt. Ltd. Before joining Samsung, he was working as an assistant professor in the Industrial Design Program at IIT Delhi. He has various international publications and patents (applied) to his credit. His specializations include emotion-centered design, design research and strategy, and disruptive innovation management.

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