A01=Michael Wynn-Williams
accounting
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michael Wynn-Williams
automatic-update
Category1=Non-Fiction
Category=KJK
Category=KJM
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Global Business
globalization
growth
human resource management
International Business
international marketing
Investment
Language_English
management
marketing
PA=Available
Price_€50 to €100
PS=Active
risk analysis
softlaunch
Product details
- ISBN 9781137348258
- Weight: 970g
- Dimensions: 193 x 260mm
- Publication Date: 04 Nov 2016
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of ‘born-global’ companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.
This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.
Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.
