A01=John Ettlie
ABI Inform
Advanced Manufacturing Technologies
advanced product development case studies
AMT
Author_John Ettlie
Blanket Cylinder
Business Process
Category=KJM
Combustion Chamber
Contract Manufacturing
Digital Printing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERP
ERP System
FACTORS FACTORS FACTORS
FACTORS FACTORS FACTORS FACTORS
FACTORS FACTORS FACTORS FACTORS FACTORS
flexible
Georgia Tech
global technology policy
Honda Engineers
IBM Research
inkjet
innovation strategy
journal
Justice Department
Lead User Approach
management
manufacturing
NPD Process
organisational change
Pe Rc
PMA
printer
product
R&D project management
research
Research Technology Management
service sector transformation
systems
Te Ch
technology
technology adoption
UAW
Young Man
Product details
- ISBN 9780750678957
- Weight: 980g
- Dimensions: 184 x 261mm
- Publication Date: 03 Apr 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others.
The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience.
This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor.
John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.
