Managing Institutions of Higher Education into the 21st Century

Rising costs, shrinking enrollments, more diverse student populations, the need for adaptive management, the trend toward evaluation and assessment of programs and students will require proactive responses by college and university administrators in the 1990s and beyond. This book provides analyses of the key issues that must be addressed.

The Sims have assembled a distinguished group of contributors who discuss in detail issues, threats, and opportunities for administrators, where feasible action plans that can be adopted by colleges and universities are provided. A key theme throughout is that administrators must view periods of financial stress as opportune times to eliminate outmoded facilities and equipment, re-evaluate the roles of faculty and programs, and investigate service markets that may have been ignored in the past. Cost-reduction strategies, selective marketing, asset redevelopment and repositioning have a place in modern administrative thinking, and this book shows how they can be employed in successful institutions of higher education. Higher education administrators, faculty, graduate students, and policy makers concerned with education management and public administration will find this book invaluable.

RONALD R. SIMS is Associate Professor in the School of Business Administration at the College of William and Mary. He is the author of An Experiential Learning Approach to Employee Training Systems (Quorum Books, 1990) and coauthor of Readings in Organizational Behavior (1991).

SERBRENIA J. SIMS received her Ed.D degree from the College of William and Mary. She concentrates in the area of higher education administration and has written or co-published numerous scholarly journal articles. She is the author of Student Outcomes Assessment: A Historical Review and Guide to Program Development (Greenwood Press, available February, 1992).