Managing Marketing
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€241.80
A01=Graham Cooper
A01=Juanita Cockton
A01=Roger Palmer
Author_Graham Cooper
Author_Juanita Cockton
Author_Roger Palmer
Black Box
Boston Consulting Group Matrix
brand reputation management
BSC.
business strategy execution
Category=KJMV7
Category=KJS
Chronic
corporate
Cost Volume Profit Analysis
customer
Customer Profitability
Disengaged
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience
Face To Face
Financial Wizard
IMC
leadership development
Low Physical Capital
Mad House
managers
marketing analytics techniques
Marketing Communications
marketing implementation
Marketing Measurement
Marketing Operations
Measuring Marketing Success
mix
operational marketing best practices
organisational behaviour
orientation
Pe Rc
Personal Development
relationship
responsibility
ROI
share
social
Time Element
Uncertainty Avoidance
Vice Versa
Wo
Word Of Mouth
Product details
- ISBN 9781138126664
- Weight: 811g
- Dimensions: 189 x 246mm
- Publication Date: 29 Sep 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.
This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-
*How the key areas of marketing knowledge can be made operationally effective
*How to make marketing practical and measurable
*A huge range of examples and vignettes illustrating best practice
*A truly international perspective
The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Roger Palmer, Juanita Cockton, Graham Cooper
