Managing Marketing Information (RLE Marketing)
Regular price
€192.20
14 days return policy
Shipping & Delivery
A01=Martin Evans
A01=Nigel Piercy
advertising
Author_Martin Evans
Author_Nigel Piercy
business intelligence tools
Category=KJS
corporate marketing information systems
data-driven marketing
decision support systems
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Es Ta
Informal Search
Information Processing Burden
market analysis techniques
marketing
marketing analytics strategies
Marketing Cost Analysis
Marketing Information
Marketing Information Function
Marketing Intelligence
Marketing Productivity Analysis
Mis Development
MkIS
Multiple Price Lists
organisational information flow
Pa Ce
Pr Ep
Pr Ic
RLE
St Ag
UK Grocery
UK Retailer
UK Test
Usual Objective Functions
Viewdata System
West Germany
Product details
- ISBN 9781138793149
- Weight: 476g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Multivolume collection by leading authors in the field
