A01=Elearn
Author_Elearn
branding theory
business strategy
Category=KJMV7
Chosen Market Segment
competitive analysis
CRM
CRM System
Customer Service Groups
customer value creation
Effective Organisation Design
Email Marketing
Employee Hiring Practices
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
focus
going
Integrated Marketing
Key Account
Key Account Management
Macro Environment
management
Market Orientation Impacts
marketing
Marketing Mix
Mis
mix
Mobile Marketing
organisational culture
PESTLE Analysis
Price Skimming
pricing models
Pricing Objectives
process
relationship
research
satisfaction
Service Purchase Decision
Straight Rebuy
strategic market orientation for managers
target
Total Product Concept
UK Cover
UK Privacy
Vice Versa
Web Design Company
Product details
- ISBN 9780080557397
- Weight: 240g
- Dimensions: 210 x 297mm
- Publication Date: 09 Jan 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
By Elearn, Elearn training company
