A01=Barry J. Davies
A01=Philippa Ward
approach
Author_Barry J. Davies
Author_Philippa Ward
authors
balances
barry
book
Category=KJM
Category=KJS
Category=KNP
consumption
context
customers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
explores
interdisciplinary
interplay
managing
new
perspective
provision
retail
retailers
social
student
subject
unique
viewpoint
way
Product details
- ISBN 9780471489122
- Weight: 680g
- Dimensions: 188 x 239mm
- Publication Date: 16 Jan 2002
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.
Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.
