A01=Alice M. Sapienza
Author_Alice M. Sapienza
beings
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Category=PD
conflicts
creativity
discrimination
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essential
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Product details
- ISBN 9780471226147
- Weight: 372g
- Dimensions: 152 x 234mm
- Publication Date: 22 Jun 2004
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.
Alice M. Sapienza, a scholar and strategic consultant to biomedical firms, explains the special issues of concern to these firms and some of the pressures on their leadership to invest in and manage R&D resources wisely. She provides a conceptual foundation for understanding the technology life cycle and supplies tools with which the leadership team can.
