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Managing Sport Mega-Events

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Cross-event Diffusion
environmental legacy of global sporting events
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Event Leverage
Event management
FIFA World Cup
financial risk assessment
Football Association
Football World Cup
Integrated Marketing
International Olympic Committee
IOC
IOC Technical Manual
LOCOG
London 2012
media strategy development
Mega-event Organisers
Moses Mabhida Stadium
Olympic Broadcast Rights
Olympic Movement
Olympics
Salt Lake City Bribery Scandal
Small Scale Sport Events
social impact analysis
Sport Event Leverage
Sport Mega-event Organizers
Sport Mega-events
Sports events
Sports management
Stage Sport Mega-events
stakeholder governance
Strategic management
sustainable event planning
urban regeneration
World Cup

Product details

  • ISBN 9781138796775
  • Weight: 370g
  • Dimensions: 156 x 234mm
  • Publication Date: 16 Jun 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.

The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.

The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
About
Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.