A01=Theo J. van Dijk
Active Observation and Listening
Attention to Detail
Attribution Bias
Author_Theo J. van Dijk
Building on True Strengths
Business as a Team Sport
Category=KJM
Cheap Marketing Tools
Concentrating on Your Customers
Concept of "Winner Take All"
Creating or Adding Value
Differentiating and Innovating
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Honest Communication
Product details
- ISBN 9780313381591
- Weight: 454g
- Dimensions: 156 x 235mm
- Publication Date: 09 Feb 2010
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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A turnaround expert offers a practical management guide to surviving a recession or any other tough business environment, from an industry downturn to getting blindsided by competitors.
Theo van Dijk has spent a lifetime getting companies out of difficulties. In Managing When Times Are Tough he shares his expertise, offering practical advice on honing management skills and employing simple techniques that are highly effective in helping companies weather nearly any storm. Urging managers to rediscover that business is a team sport, and he argues that the key to success in tough times is to ignore the "big gloom and doom picture" and concentrate on the issues a manager can and must control.
In a text interspersed with anecdotes from his own experiences, van Dijk teaches managers and business owners how to concentrate on real cash flow, emphasize product differentiation, implement marketing tools without adding expense, and practice the technique of "inverse marketing." Stressing that management requires personal commitment and great attention to detail, he demonstrates a "lean and mean" approach, enforcing practical skills that will work now—and prepare the team for the opportunities to come.
Theo J. van Dijk is an interim general manager with over 25 years of experience in turnaround and rescue management.
